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How Lessons From 2009 Can Help Pricing in This Downturn

During an online HDC presentation, STR’s Carter Wilson examined when ADR dropped in the last recession and compared it to what’s being seen now in the current downturn.
By Danielle Hess
August 20, 2020 | 6:07 P.M.

REPORT FROM THE U.S.—The current downturn caused by the COVID-19 pandemic has brought on more questions than there are answers when it comes to hotel pricing, but to figure things out, hoteliers can start by looking at past downturns.

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News | How Lessons From 2009 Can Help Pricing in This Downturn