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African Brands Step Into New Era With Local Feel

Hoteliers of newer brands in Africa see the pandemic as an opportunity to resonate locally and regionally to cater to guests’ desires for simplicity and meaning.
By Terence Baker
August 6, 2020 | 5:35 P.M.

GLOBAL REPORT—New hotel brands in Africa will display local characteristics, not international ones, at least for those on the cutting edge, according to sources speaking at the recent virtual conference Africa: Hospitality Tomorrow.

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News | African Brands Step Into New Era With Local Feel