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Can Big Brands Disrupt the Disruptors?

Hotel brands are in the best position to reclaim the top choice for consumer travel and lodging once the pandemic fades away.
By Sam Trotter
July 29, 2020 | 5:25 P.M.

COVID-19 has potentially changed everything—ushering in the possibility for brands to disrupt the disruptors.

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News | Can Big Brands Disrupt the Disruptors?