People planning their trips for next year want to get the most out of it, both in terms of time and money, according to new research from Hilton.
Hilton's latest annual trends report found that while guests still want to relax and recharge, they also want adventures and to maximize their experiences.
In a podcast interview with HNN, Jess Petitt, chief trends officer for Hilton, explained the findings from the 2025 Trends Report and what it means for the hospitality industry.
In a podcast interview with HNN, Jess Petitt, chief trends officer for Hilton, explained the findings from the 2025 Trends Report and what it means for the hospitality industry.
Among the results of Hilton’s 2025 trends report, the company found that seven out of 10 global travelers enjoy being active when traveling. One in five leisure travelers are planning outdoor adventures next year. More than a quarter of travelers will book a spa or wellness treatment to improve their sleep.
Fifty-eight percent of global travelers who travel with their kids want to revisit places they went to as a child. A quarter of leisure travelers plan to explore different places and cultures and do it over an extended period of time to better immerse themselves, known as slow travel.
Travelers are looking both to embrace and take a break from technology. Sixty-three percent of travelers said it’s important to have the option of a digital key for their rooms, while 24% said they disconnect from social media more than before during vacations.
To hear more of what Jess Petitt has to share about Hilton's trends report, listen to the podcast embedded above.
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