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Indies Show Might, but Brands See Conversion Prospects

Executives at hotel brand companies said the downturn presents opportunities to grow by adding their flags to struggling independent hotels, but not all indies are indeed struggling.
By Robert McCune
August 26, 2020 | 11:13 P.M.

REPORT FROM THE U.S.—Hotel brands are quick to tout the benefits of the support a flag offers struggling independents, particularly during a downturn.

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News | Indies Show Might, but Brands See Conversion Prospects