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How the COVID-19 Crisis Could Change Independent Hotels

Independent hoteliers said the lack of a brand’s marketing, best practices and distribution systems are clearly an impediment during the crisis, but their independence also gives them the opportunity to be nimble and entrepreneurial.
By Sean McCracken
June 24, 2020 | 11:09 P.M.

REPORT FROM THE U.S.—While the independent hotel space has long been dominated by the need to sell guests on unique experiences, independent hoteliers now must pivot to selling guests on something else: their safety and cleanliness.

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News | How the COVID-19 Crisis Could Change Independent Hotels