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Gift Cards Light on Revenue, Boost Exposure for Hotels

Some hotels are selling gift cards for future stays to bring in cash during the pandemic, but sources said this hasn’t been a huge success thus far.
By Laura Koss-Feder
July 16, 2020 | 6:41 P.M.

GLOBAL REPORT—In a demand slump during a pandemic, some hoteliers have pivoted to selling gift cards for future stays, when leisure and business travelers re-emerge.

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News | Gift Cards Light on Revenue, Boost Exposure for Hotels