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CEOs Reassess Relationships With Guests, Owners, OTAs

The CEOs of Best Western, IHG and Radisson say recovery already has started, but to get back to 2019 levels, guests must be reassured about cleanliness and owners must be convinced to spend more on operations, sales and marketing.
By Terence Baker
May 20, 2020 | 6:06 P.M.

BERLIN—Operating and financial tools, training and information are the areas hoteliers have to concentrate on as the industry slowly recovers from the COVID-19 crisis, according to the CEOs of three major brands.

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News | CEOs Reassess Relationships With Guests, Owners, OTAs