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Innovation, Alignment Key to Keeping Hotels Competitive

Digital marketers in the hotel industry realize they have competition from the big tech companies for employee talent and innovation, and to stay ahead requires adapting quicker and better aligning teams.
By Dana Miller
January 27, 2020 | 8:30 P.M.

NEW YORK—Disruption as a challenge to the hotel industry often focuses on outside influences or new entrants to the travel space, but hoteliers also can be disruptive to themselves, Bob Gilbert, president and CEO of HSMAI, said.

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News | Innovation, Alignment Key to Keeping Hotels Competitive