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Sogeprom structures its urban regeneration offer around a new dedicated brand

By Luc-Étienne Rouillard Lafond
Business Immo
December 14, 2023 | 2:35 p.m.

Faced with a particularly complicated market environment for new construction, many developers are reorienting part of their production to the transformation of existing assets and strengthening their repositioning skills. Most recently, Sogeprom announced yesterday the launch of a new restructuring and revaluation offer, called “So-Genere”.

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News | Sogeprom structures its urban regeneration offer around a new dedicated brand